INTERNET MARKETING

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INTERNET MARKETING

Post by anamica on Wed Apr 11, 2012 10:13 pm

Internet marketing is referred to as the marketing of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. It is also known as web marketing, online marketing, webvertising, or e-marketing. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Types of internet marketing
• Display Advertising: the use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase product awareness
• Search Engine Marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
• Search Engine Optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results
• Social Media Marketing: the process of gaining traffic or attention through social media websites such as Face book, Twitter and LinkedIn.
• Email Marketing: involves directly marketing a commercial message to a group of people using electronic mail.
• Referral Marketing: a method of promoting products or services to new customers through referrals, usually word of mouth
• Affiliate Marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
• Content Marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
Internet marketing is associated with several business models:
One-to-one approaches
• In a one-to-one approach, marketers target a user browsing the Internet alone
• The marketers' messages reach the user personally.
• This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users.
• This approach usually works under the pay per click (PPC) methods

Appeal to specific interests
• When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.
• These marketers typically segment their markets according to
 Age group,
 Gender,
 Geography, and
 Other general factors.
Niche marketing
 Emphasis on creating destinations for web users and consumers on specific topics and products
 They differ from traditional Internet marketers as they have more specialized topic knowledge.
 It provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product
Geo-targeting
In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria
Henceforth, to conclude Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.

anamica

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Re: INTERNET MARKETING

Post by dhowcruise on Wed Nov 28, 2012 10:01 pm

now a days world is like a Global village due to this internet. now spreading up information on internet is like a catching a biggest pie on the pie charts.

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