Help please, advertising plan text

View previous topic View next topic Go down

Help please, advertising plan text

Post by daugavava10 on Tue Jan 17, 2012 5:48 am

SPEAR, a mail order company, is planning a new advertising campaign. Below is an extract from an internal report to senior marketers in the company. Fill each gap in the report with a word or phrase from the box.

advertisements, advertising mix, campaign, commercials, competition, consumer awareness, direct mail, hard sell, impulse buying, mailshot, online, website

ADVERTISING PLAN

Our plan is to sell products through a (1) catalogue and mail order service. We will use a high pressure, (2)_

approach. We can attract customers to order the goods by offering special (3)_prizes. Once the catalogue arrives, consumers will order goods which have an instant appeal. We will depend on (4)_.

Another approach is to run a long advertising (5)_

to increase (6)_of our products. We plan a variety of advertising techniques: this (7)_will consist of television (8)_, newspaper (9)_, and street advertising. We have a good target customer database, so we will use (10)_. We plan to do a (11)

_twice, to put extra pressure on those who do not answer the first time.

We also have a company (12)_where we advertise our products. Customers can also order goods (13)___________

daugavava10

Posts : 1
Points : 2162
Reputation : 0
Join date : 2012-01-17

View user profile

Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum